Michael O’Connor Clarke continues his "Seven Deadly Agency Types" series, this time skewering the "If it Moves, Bill it!" Syndrome:
"Irregular, creative, or downright unethical billing
practices are the dirty secret in too many PR agencies. Some of them don’t even
realise they’re doing it – or they just don’t recognize that what they’re doing
would, at best, raise serious questions were their clients to find out.""In one agency I knew, a senior executive who spent a good part of every day
playing solitaire at her desk would routinely add an hour of time every month to
each of the firm’s client accounts – whether or not she’d actually contributed
anything of value. This was described, when challenged, as “conventional
executive oversight”."
Yikes! An entertaining, useful, and all-too-true account…
