links for 2009-11-18

Facebook's latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to their site and platform. And some of the changes will especially impact marketers.

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In its early days, social-networking site Facebook was propelled to popularity by a college-age crowd that sought it out as an exclusive sanctuary in which to connect with their peers. For that market, it was an attractive alternative to sites deemed to have lost their cool — like MySpace, which had become a haven for pre-teens and high schoolers.

Now, it seems, Facebook might be suffering a similar migration. According to comScore, as it has gained a broader audience, the older teens and twentysomethings that drove Facebook's initial popularity are using it less